Important Considerations before Investing in an SEO Tool

 You are finally ready to perform an SEO audit on your website. This is one of the most important things for your online presence as it ensures you get maximum ROI from your SEO efforts. The perfect SEO audit ensures that the website is in good shape at all times and keeps Google from penalizing your hard work.

However, choosing a tool to audit and grade your overall website SEO is never as easy and undertaking as it might seem. With so many options around, it isn't easy to land a decision on one tool. To lend a helping hand, here are some of the features you should look for before deciding on an SEO tool for your website.

When optimizing your site for search, you need to identify critical technical errors in your site. The tool of choice should sport a robot.txt.file in the sitemap and show you the number of pages indexed by search engines. If this number is good, then is rest assured the optimization is going well. Through this action, you can identify missed SEO opportunities to improve your site.

Although some people view it as a personal preference and device customization, it usually matters for every website. Ensure your website works on the most popular devices and browsers in the world.  Keep in mind some tools can't handle the audit of websites of all sizes. That's why you ought to choose a tool that can audit any website and helps you improve your SEO.

Shun away from using a tool that is bent on asking you to chat with a customer service representative since you may not identify problem areas that need immediate attention. You want to get ahead of your competition and such an SEO audit tool might not help you with anything.

Just because you don’t know how to improve your website, this is not to say that you should leave it. Now more than ever, you cannot run out of options when looking for the best SEO audit tools for your website to leverage. The right tool helps prevent problems when transferring a domain and gives you an easy time to implement a responsive design. Hopefully, the above tips can serve as a good starting point when searching around.

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